Because it is simple, colloquial and rhythmic. The whopping success the 'Tanglish' song -Why This Kolaveri Di- has seen, much before the release of the movie, has many a father.It is the hidden story of how a comic slang from Madurai has travelled all the way, gaining a wide currency by making it to India's urban youth sub-culture. The occasional singer in Dhanush (actor son-in-law of matinee icon Rajinikanth) has doubled up as the lyricist, adding to the aura of the number. A National award-winning actor, he continues to remain an antithesis of everything that characterises a popular hero.No wonder then that the simple tune, which has a resemblance to music legend Ilayaraja's famous songNila athu vaanathu melein Kamal Hassan'sNayagan, has caught up with the imagination of the nation.And not to be missed is the fact that this peppy number is from the movie,3, in which Dhanush and Shruti Hassan, daughter of Hassan, are the lead pair. It is also significant as Rajinikanth's daughter and Dhanush's wife, Aishwaryaa, makes her directorial debut with the movie.The film has already created a lot of excitement down South over a reported lip-lock between Dhanush and Shruti.The 'Tanglish' lingo used in the song conforms to the SMS style of college youth and adults, giving it instant receptivity.ButKolaveri has its origin in Madurai where it is commonly used to debunk someone getting worked up for nothing."Yen intha kolaveri?" (Why this killer rage?) is a common refrain in the region and it is to the credit of comedian Vadivelu that it got its entry into the popular domain through films. It has received so much acceptance that even kids have been using it without any compunction.Yet, these things alone cannot be taken as the sole reason for the song's success.For one thing, the Internet has helped it reach out to a much larger audience.The song was first 'leaked' on the Internet, and then observing the track's popularity, the makers released it officially. Was the leak by design or a mere accident is a question that is being debated in coffee shops and drawing rooms of the middle class these days.For southern film critic and theatre personality, Gnani, it is "sheer marketing that has carried this ordinary song with a regressive anti-woman content" this far.Questioning the claims of the film crew about the song being a huge hit, he said. "It is mere media hype. Rather than the song being liked by the masses, it is being thrust on them." According to his reasoning, the movie is also the coming together of the families of Rajinikanth and Kamal Hassan and nothing more was needed for the media to pick it up.Well, the song as the lyrics suggests deals with the wailing of a youth who failed in love and takes refuge in alcohol - a modern day Devdas! And reminiscing sorrows naturally strikes a chord with the masses.Rustic & Rhythmic A Rage Why this Kolaveri Di (or why this murderous rage, girl), is written in 'Tanglish' - a street mix of English & Tamil. The lyrics are meant to be from the mind of a drunk boy who has just been dumped.Within days, it has become India's most-searchedYoutubevideo ever, the first Tamil film song to play on MTV India and national radio stations. Adding to the song's momentum are the people behind it.Kolaveriwill appear in3, the directorial debut of Rajinikanth's daughter Aishwaryaa. Her husband, who plays the lead role, penned and sang the lyrics. The music has been composed by Anirudh Ravichander, 21, and the song is his maiden composition. Dhanush said the song is 'absolute nonsense' and he never thought it would become such a rage.Here are some of the wacky lines from the song that has caught the entire nation by a storm:Why this kolaveri kolaveri kolaveri di; distance la moon-u moonu; moon-u colour-u whiteu; white background nightu nigth-u; night-u colour-u black-u; why this kolaveri kolaveri kolaveri di; white skin-u girl-u girl-u; girl-u heart-u black-u; eyes-u eyes-u meet-u meetu; my future dark; why this kolaveri kolaveri kolaveri diTweet AppreciationSuperstar Amitabh Bachchan has been bowled over by the foot-tapping Kolaveri Di. Big B expressed his delight after hearing the song on the microblogging site Twitter."Just heard #Kolaveri after much talk on it... its so original and catchy...congrats Dhanush and Aishwaryaa (Rajni's daughter).. love(sic)", the actor posted. Rajinikanth's daughter Aishwaryaa tweeted her thanks in return.
Eine Rohversion von Why This Kolaveri Di wurde im November 2011 im Internet geleakt. Daraufhin beschlossen die Produzenten, das Lied vorzeitig im Internet zu veröffentlichen.[3] Es wurde ein Musikvideo produziert, das den Sänger Dhanush, den Komponisten Anirudh, die Schauspielerin Shruti Haasan, die Regisseurin Aishwarya und den Toningenieur Sivakumar bei der Produktion des Liedes im Tonstudio zeigt. Am 16. November veröffentlichte die Plattenfirma Sony Music India, welche die Rechte an dem Lied hält, das Video zu Why This Kolaveri Di auf der Videoplattform YouTube.[4] Der stellvertretende Direktor von Sony Music India erklärte, das Unternehmen habe eine virale Marketingkampagne geplant und auf eine Verbreitung des Videos im Internet gesetzt.[5] Der Soundtrack zum Film 3 inklusive des Liedes Why This Kolaveri Di wurde am 23. Dezember veröffentlicht.[6]
Kolaveri Di Slang Version
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